Recently, Washington College introduced a new logo during the spring semester as part of a revamp of its visual identity. Officials say a contemporary design incorporating traditional components was needed to make the College’s logo more recognizable and distinct. The new look will be fully implemented over the next academic year. The previous logo used George Washington’s original signature in his 18th-century script as its primary feature. Because cursive writing is no longer taught universally in K-12 education, the script—especially this highly stylized version—was difficult to read and not immediately recognizable for many prospective students. This was counterproductive when it came to name recognition and identity.